Meatmen is a neighbourhood butcher and grocer with online and retail store operations in Singapore. They have positioned themselves as the friendly neighbourhood butcher, now just a click away and offering quality meats at the most affordable prices.

I’ve taken part in creating content for them since June 2023 till March 2025. Initially generating ideas, designing content using the Adobe suite and managing photoshoots but later shifted to only focusing on designing visuals.

The visual direction for their social feed incorporated natural textures such as wood, grass, and soil to evoke a “farm-to-table” feel, reinforcing both freshness and value. This aesthetic was consistently applied across platforms to highlight the brand’s promise of premium quality at accessible prices.

During key festive periods such as Chinese New Year and Christmas, seasonal elements were integrated into both visuals and content, with a strong focus on promoting seasonal cuts. These campaigns were strategically timed to coincide with peak traffic during the holidays.

Campaigns involved producing multiple visual adaptations, including social media feeds and stories (IG & FB), web and in-app banners, physical posters, and in-store television displays. This ensures cohesive branding across every customer touchpoint.