SENZE Boutique Spa (formerly SK-II Boutique Spa) is a Singapore-based premium facial spa.

I have been creating content for them since February 2023 till today, while they were SK-II Boutique Spa and now as SENZE Boutique Spa. Managing video/photoshoots, their social media feed and creating visuals and other ad-hoc design content.

While designing the client’s social media feed, their core brand principles were woven into every visual and piece of content. Positioned as the premium destination for indulgence and self-care, the spa delivers a luxury experience from the moment guests step through the door. This is reflected in the use of imagery, tone, and overall aesthetic. Their meticulously trained facial therapists, exceptional attention to detail, use of the latest aesthetic technologies, and partnership with SK-II are visually and contextually highlighted on a regular basis. 

Seasonal campaigns were designed to promote their new and existing signature facials. Each month, a key benefit (e.g. brightening, anti-aging, etc.) was emphasised as the central theme. Educational content, technology highlights, and promotional details were then curated around the relevant skin concern, ensuring a cohesive and engaging narrative across the feed.